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Monday, April 11, 2016
Script vs Story
I am calling to congratulate you to winning an all expense paid trip.
All you have to do is agree to meet someone to give you your certificate.
(What's the catch)
There is no catch.
You simply need to set an appointment for someone to enlighten you on how solar can cut your cooling and heating bills.
After you listen to a brief presentation, you will receive your trip voucher.
At no cost to you we have a rep in your area tomorrow. What time will be best for you?
A story is compelling
A script is what it sounds like. Hollow.