Tuesday, June 19, 2007

Tiger Woods: Can Tiger Help Your Business Make More Money?


Tiger is busy these days, so I am going to have to fill in for him with an explanation.

Over the last 48 hours, he was chasing a man the press referred to as a chain smoking duck from Argentina and for some reason, couldn't quite catch him.

Then the media questioned why the 12 time major champion had the audacity to finish second. Heavens!

And then Tiger, no doubt mentally and physically exhausted, returned home just in time to meet his wife in the delivery room and welcome their new daughter, Sam, to their less than dull world.

Through, it all, Tiger almost won a major golf tournament.

The writers and broadcasters weren't impressed.

Second place? Tiger Woods coming in second? He must be losing his touch.

Consistent with the traditional Father's Day timing of the US Open, it reminded me of two experiences with my dad.

One was what he used to say about newspaper writers.

They are only trying to sell papers.


Secondly, I was reminded of my seminal sporting event, Yankees vs the A's, almost 50 summers ago in Yankee Stadium.

We were walking back to our car, when a pedestrian, asked us who had won the game inside.

"The Yankees," I proudly gushed.

The passer by wasn't impressed.

They always win. Rooting for the Yankees is like rooting for General Motors.


Of course, at 8 years old, I had no idea what the heck he was talking about.

It is only with the passage of time, that I understood that many New Yorkers had grown bored with the Yankees success and expected them to win.

Almost 50 seasons later, I can appreciate the analogy of baseball and life.

The Yankees would hit bottom in the same way that all of us face the highs and lows in life, even General Motors.

And now back to Tiger Woods.

With a new baby on board and two majors, the British Open and the PGA Championship still to play in 2007, I predict Tiger will win one of them, if not both and continue his assault on Jack Nicklaus's Ruthian record of 18 majors (Tiger has 12 and counting).

And the scribes will proudly announce:


Tiger is back!


In fact, Tiger never left.

It's only the media who lost connection with their senses.

Tiger was battling a monster golf course at Oakmont and a due date for his first child.

And he almost pulled it off.

Second place in the US Open?

First place in the delivery room?

I think that it is daily double Tiger can live with.

But don't count out one of the greatest mental imagery athlete of this or any generation.

Just sit back and watch him play.

Because you won't see the likes of him often pass this way again.

So savor the experience.


Steve Tarde is a CPA who shows business owners how to increase sales immediately by connecting with customers through mental imagery. Hire Steve to maximize your sales through his teaching your past, current and future customers to master the mental game of golf and life. (Contact Steve at stevetarde@yahoo.com)

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