It is amazing to this CPA and business coach how few businesses understand the concept of FREE!
In recent days, I have noticed many businesses giving away FREE gas cards with patronage of their business.
It's a great idea, but I mentioned this last year.
Why did it take so long for so many business owners to catch up?
Free Gas Cards is an excellent marketing idea because it allows your business to take advantage of words that are in the news: Gas, $4 a gallon, Energy Crisis, etc and direct a solotion at the doors of your business.
Of course your personal business has nothing to do with offering a solution to the business, but the giveaway of GAS cards will catch the eye of a potential customer faster than your product or service might.
On the other hand, your FREE! policy shouldn't be limited to just GAS cards.
I regularly advise business owners on how the four letter word FREE. applied to their personal business might change their business forever.
I bet I can find at least ten items you can give away FREE in your buisness which will dramatically increase your sales next month.
I will give you one FREE!
Do I have your attention yet?
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